A former dancer Naomi Campbell ’s mum, Valerie, SIXTY SEVEN, was whisked off to the Greek island of Mykonos by means of the web retailer to shoot on region – and the effects are nothing in need of stunning.
With Valerie showcasing the hero pieces from their holiday assortment, from on-pattern short fits to day-to-night time dresses and stylish swimwear, JD Williams have got the whole thing you wish to have to highest your packing.
Flying the flag for the ‘Midster ’ technology, JD ’s collaboration with Valerie is part of the logo ’s commitment to the usage of age suitable models in their campaigns.
With this in mind, every bit has been thoughtfully designed to suit and flatter the 45 plus figure. With artful design hacks all over, glance out for hidden tummy panels, ruching and extra regulate to assist you are feeling your best on the seaside and beyond.
Chatting concerning the collaboration, Valerie explained, ‘that is a time in my existence whilst i can take into consideration myself more and very do what i choose to do, that's fairly empowering. My attitude to posing in swimwear at 67 is ‘why not! ’. Aging doesn ’t imply you wish to have to hide up while on a seashore or on vacation – for me it ’s approximately trust and feeling comfortable with how you feel and glance. ’
‘The JD Williams SS19 assortment has been designed with panels that go with the portions of your frame you could now not be so pleased with, and the designs and prints are actually on development with this season. ’
Suzi Burns, spokesperson for JD Williams brought, ‘We ’re thrilled to be running with Valerie, she seems to be unbelievable in the assortment and encapsulates the Midster attitude perfectly by dwelling her life to the whole – and she ’s evidence that body trust doesn ’t have to lessen as ladies grow older. ’
‘Swimwear season is generally one thing that women dread, but with our cope with have compatibility, hidden enhance and stylish designs that accentuate belongings, girls can feel confident and relaxed at the seaside or by way of the pool. ’
Shop the collection now at jdwilliams.co.uk, to be had in sizes 10-32.
Happy shopping!
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